When designers pull out all the stops.

What about you?

Our work makes visible what is often invisible — the desires of your customers, the brilliance of your goals, your stake in the future. We find fascinating insights that can be strategically integrated and ensure you have an indisputably unique market position.

Fascination as a service

This is our offer in a nutshell. Our distinguishing characteristic is that we bring the rational and emotional together. In this way, we generate enthusiasm among our clients, who are actively involved in our process, as well as enthusiasm on the market.

We take on the role of your creative companion, for a day or for an agreed-upon period of time.

  • we are solutions-oriented and focused on implementation
  • we insert fresh ideas into internal processes
  • we visualize goals
  • we orchestrate the future
  • we design intelligent products
  • we support innovation throughout the process until the production stage

You hire our team, from the visionary head to the creative hand, from the conference table to the workshop at our Munich studio.


We help your strategy work
not just rationally, but emotionally.

Emotion as a success factor

Most strategies focus on one thing: being well-conceived and logically formulated. But convincing people with a piece of paper doesn’t work. Employees and customers need to be inspired and moved. How? We enhance your strategic work with the power of emotion, and we translate values and visions into identity-creating images. Our offerings range from short impulse presentations and workshops to intensive collaborative work. They lead to vivid images of the future: illustrations, films, interactivity, and even walkthrough installations.

Proven methodology

The core of our work is a method that we originally developed for our team and that we have since implemented very successfully for our customers. It creates a balance between the rational and emotional aspects of each strategy. Together we implement emotion as a success factor in your organization.

In a time full of change, where the world seems ‘to fall apart’, strategic expertise and innovative thinking are needed – in other words, Poetic Design. Prof. Dr. Eckhard Minx, DIE DENKBANK

Impulse Presentation or Impulse Workshop Emotion as a competitive advantage ideal as a prelude to vision and innovation processes

What makes a company or an organization competitive and fit for the future? Reasonable planning? Of course. Being open to emotions? That, too. We show how emotions can be used in a targeted way to guide a vision or give lasting momentum to an innovative process, how employees can become so enthusiastic that they inspire your customers. How emotional strategies help customers identify with your products and also bring competitive advantages. Discover emotion as a competitive advantage in an entertaining impulse presentation or impulse workshop.

  • 30-minute presentation or 120-minute workshop
  • for management and entire teams
  • as thematic input for internal events or a targeted kick-off date

Target Vision Development To the future and back integrating visionary forces into everyday working life

How can a visioning process be initiated in a way that promises success? Or be revived if it has come to a standstill? We are well-equipped for both cases. We will travel with you into your future, conduct mock dialogues with your customers, and record these encounters. In an intensive joint process, we develop strong guiding themes and use them to create a target image that is rooted in your corporate identity. This image will give you ever-ready access to your vision. It will also inspire your employees and suffuse their daily work with purpose and fascination.

  • multi-stage process, 2- to 4-month duration
  • for management, executives, and employees
  • as a source of inspiration, motivation, and power for all employees

Customized Visualization Revealing visions motivate, focus, facilitate decisions

Have you worked out the basics, formulated your strategy, and defined clear goals? You've done everything right, but you're still missing the spark? Building on your preliminary work or working in a parallel process, we will create a strong common visual element. It will channel your strategic content into intuitive applications. It will touch the heart and persist in memory. It will create an identity. It will ensure that everyone has the same image in mind, and it will make decisions easier. It will quickly bring all employees on board.

  • implementation within a period of 4 to 8 weeks
  • presentation of action and development potentials
  • as a panoramic image, series of images, animation, or film
  • for decision-makers, training courses, or internal communication
The work of Poetic Design was inspirational and helped a lot to
picture the future that is coming! Nathalia Conte, Corporate Develpment, GELITA AG

Staging your Vision Invitation to a new dimension personally experience and internalize your vision

How can you inspire your employees and customers with something that does not yet exist? Description is good, demonstration is better, and experience is ideal. We roll it out for you. By staging your vision multidimensionally, we allow your employees and customers to move within it. They will feel and understand it. They will get personally involved and actively participate in it. This type of experience removes fear and promotes identification with a changing landscape.

  • analog or digital implementation in 3 to 6 months
  • multidimensional experience as a course, or presentation with interactive modules
  • for internal events


How the customer's view
opens up fascinating possibilities.

Rethinking innovation

Innovation can unleash powerful forces: it can open up new areas of business, sustain customer loyalty, and anticipate the future. To exploit its full potential, however, you need more than just one perspective. We broaden your perspective by taking the view of your customers and revealing their hidden desires. That is how we pave the way for innovations that will hit the mark. And because we believe that it is not possible to accurately assess innovation in the present day, our view extends far into your future.

Exactly what you need

As experienced, yet unbiased, partners, we will be at your side and work closely with your development team. We either provide a wide variety of creative catalysts, or we assist in an innovation process over a longer period until the pivotal presentation is finished or the new product is market-ready.

Poetic lives up to its name as they not only understand the technical issues but also, as artists, are able to change their perspective thereby achieving surprising results. Dr. Tobias Nickel, Director Communication and Marketing, Dräxlmaier Group

Innovation Offensive Fresh impetus to your process explore new avenues

Companies and organizations constantly have to deal with new situations and remain agile and innovative. What's on your mind? How concretely have you thought through different spheres of activity? How convincing are your ideas? And when are your in-house developers given the opportunity to recharge their batteries with fresh input?
With our innovation offensive, we add fresh impetus to your innovation process. We acquaint you with the future questions and desires of your customers. On this basis, we develop and visualize various options with which you can make quality in-house decisions.

  • workshop and implementation within 3 to 6 weeks
  • visualization of future customer desires, separate product ideas, new uses
  • for internal discussions and decisions

Cooperative Innovation Process Fascination included a unique position for your innovation

There are well-designed new trends, and then there are the innovations you talk about, the ones you desire, the ones for which you're prepared to pay a high price. This innovative top tier combines customer benefit with customer fascination and ensures a unique position on the market.
Are you interested?
We can complement your development team and integrate your innovation into an experience, i.e., translate it into enthusiasm. We give products character; we let small details tell big stories; we develop prototypes and prepare your ideas in such a way that they will captivate your audience during your next demonstration. Your products contain the story that only you can tell.

  • storytelling in images, text, and mock-ups in 6 to 8 weeks
  • a combination of utility and fascination
  • strengthening your innovation and unique position

Innovation Upgrade Development in a new light persuasive presentation of innovational maturity

Sometimes the majority of the work is done: your development team has solved the technical problems, you know the sales benefits, and you have an application model. And yet, your innovation is lacking that certain something to inspire internal decision-makers and external clients.
That’s where we come in. We give your development the quality of experience. In a short, intensive process, we contribute new ideas that manifest as positive effects on the everyday lives of your customers. We add details to a persuasive total solution and provide you with a finished presentation with which you can score points in the next budget negotiation or the next call for proposals.

  • innovation project proposal in 3 to 10 weeks
  • concrete experience offerings for storytelling and product designs, additional features and details
  • package for additional customer communications, budget approval, or persuasion of investors


What does a product need
to make your customers love it?

A product needs character

For customers to first admire your product, then love it, accept the price, and passionately recommend it to others, it has to be more than just good. It needs character. You lay the foundation with advanced functions and a coherent offering. We make these inner values visible. We give your product the needed charisma and label it as an unmistakable part of your brand.

Design in all dimensions

We collaborate with you from the first sketch to production-ready implementation, from two dimensions to three, and then to digital interfaces. By the way, even technical components can show character and contribute to strengthening your brand in the B2B sector.

Of critical importance to us in our work with Poetic is that we always receive well-conceived and well-structured design concepts which, above all, have been created with a detailed technical understanding with respect to the manufacturability and costs. Dr. Steffen, Managing Director of Development, Rittal GmbH & Co. KG

Intelligent Appearance Networked products with charm persuade with digital expertise

Do you wonder how analog and digital functions can be meaningfully interwoven, how human and artificial intelligence can be harmoniously merged? We have experience in networked design. Today, we can transform analog devices into intelligent interfaces and develop entirely new product experiences using interactive components. This multiplies the possible uses of products, allows products to be personalized, and gives them an aura that intrigues your customers.

  • design process as a supplement to pre-development
  • design of product interfaces and the user interface
  • a proposal for competitive differentiation

Authentic Product Design Your unmistakable style make products distinctive and give them protectability

If your development work is distinct, the design of your products and offerings should be just as distinct. Design makes your expertise visible, sets you apart from the crowd of competitors, and reinforces the protectability of your innovations.
We translate your values into good design, whether we are giving a new color to a single component or revealing the character of the entire product. We are not interested in superficial style or in our personal touch, but in your authentic and unmistakable style, creating a strong brand impact.

  • design process in production development
  • product design with quality of detail, user interface, reinforced through material, color, and graphics
  • increasing the unique position and the impact of the brand

Corporate Design Manual Your design system 2.0 strengthen the brand image, facilitate brand management

Corporate design manuals often focus on the implementation of print products, templates, and websites. This includes all conceivable areas of application: hardware and software, products and ¬display interfaces, devices and their networking, web configuration and packaging, i.e., every interface that touches the customer. Companies from the B2B sector in particular often have a blind spot here.
We declutter and prepare your implementation plans for all media and dimensions. We develop your icons, give them the space they need, and keep even the smallest graphic elements in view. We provide a consistent design that sets new quality standards through the management of detail.

  • design process as part of the strategic brand presence
  • development of consistent icons, proportions, color schemes, user interfaces — from analog to digital
  • as a guideline for your development processes

About us

What you can expect from us.

We make the invisible visible

Poetic Design was derived from the ancient Greek word “poiesis.” We create, we deploy effects, and we make the invisible visible. With our innovative spirit, our endless pleasure in perfect design, and our extensive experience in product implementation, our work is transformed

into success for our customers.
We did the math. In the course of our life as designers, we have created fascination for more than 10 million people with products and services in the fields of mobility, communication, lifestyle, industry, and medical technology.

Poetic – where creative ideas become meaningful market solutions. Prof. Dr. Norbert Wieselhuber,
CEO and Managing Partner, Dr. Wieselhuber & Partner GmbH

Our Mission Strengthening your brand

We see ourselves as your creative service provider. That is why your identity and brand values form the basis of our work. Every vision of the future, every innovative product detail, every area of desire must be connected to this foundation and bear your signature, not ours.

No matter how abstract your task, our work is solution-oriented. You will receive a result that you can implement immediately. Our work answers questions, facilitates decisions and inspires your team as well as the marketplace.

In Dialogue with You We share the joy of design

As a client, you are our valued partner. We involve you in our work and share with you the joy of design. Experience teaches us that the most valuable input comes from you and that your enthusiasm is an important indicator of the success of our work.

At Poetic Design you always have direct contact with our designers. We work without extra bells and whistles or excess overhead, and we strive toward commitment and passion for each customer.
Would you like to get to know us?

Andreas Rößner Diplom-Designer

  • design experience at several studios in Italy and the USA
  • senior designer at Siemens Design
  • founded his design studio in 1996
  • relaunched as Poetic Design in 2010
  • managing director of Poetic Design

Andreas Rößner is an internationally experienced designer. He specializes in holistic product development, from innovation to pilot production. With his distinctive technical expertise and excellent contacts with suppliers and prototype shops, he is the implementer par excellence, and he ensures project results with the highest quality and attention to detail. At Poetic Design, you can usually find him in the workshop.

First-Class Partners For your challenging tasks

To think outside the box and fully solve your problems, we work together with various partners. They include other creative people as well as consultants and strategists. In the field of innovation, we have founded the INNOVATION WORKGROUP with the companies Z_punkt, Dr. Wieselhuber & Partner, and Wurzer & Kollegen. This is how we can offer holistic and effective support for your innovation management.

Future Foresight With Z_punkt, the experts for trend forecasting and future research, we develop future scenarios from customer-specific foresight studies. Together we actualize innovation opportunities for tomorrow’s markets.


"Kraftfeld Kunde" and Innovation Management We cooperate with Dr. Wieselhuber & Partner in the field of innovation management. Together we offer holistic solutions from the first strategic idea to the finished, meticulously designed and market-proven product. We have jointly developed the project "Kraftfeld Kunde" to help corporations implement a customer-centric strategy.

Dr. Wieselhuber & Partner

IP-Management We develop customer scenarios to illustrate the benefit of your innovations for your future customers. Professor Wurzer and his IP strategy experts give you the opportunity to protect customer benefits today and into the future.

Wurzer & Kollegen

Do you have any questions? Contact us

Poetic Design
Seybothstrasse 68
81545 Munich
Tel +49 89 5527 1947
Fax +49 89 5527 3954

Copyright © poetic

Imprint and Privacy Notice



Angaben gemäß § 5 TMG:

Andreas Rößner
Seybothstraße 68, 81545 München, Germany
Tel:  +49-89-5527 1947
Fax: +49-89-5527 3954
E-mail: info(at)
USt ID: DE 178124098
Steuer Nr: 146/170/80258


1. Inhalt des Internetangebotes Der Autor übernimmt keinerlei Gewähr für die Aktualität, Korrektheit, Vollständigkeit oder Qualität der bereitgestellten Informationen. Haftungsansprüche gegen den Autor, welche sich auf Schäden materieller oder ideeller Art beziehen, die durch die Nutzung oder Nichtnutzung der dargebotenen Informationen bzw. durch die Nutzung fehlerhafter und unvollständiger Informationen verursacht wurden, sind grundsätzlich ausgeschlossen, sofern seitens des Autors kein nachweislich vorsätzliches oder grob fahrlässiges Verschulden vorliegt. Alle Angebote sind freibleibend und unverbindlich. Der Autor behält es sich ausdrücklich vor, Teile der Seiten oder das gesamte Angebot ohne gesonderte Ankündigung zu verändern, zu ergänzen, zu löschen oder die Veröffentlichung zeitweise oder endgültig einzustellen.

2. Verweise und Links Bei direkten oder indirekten Verweisen auf fremde Webseiten („Hyperlinks“), die außerhalb des Verantwortungsbereiches des Autors liegen, würde eine Haftungsverpflichtung ausschließlich in dem Fall in Kraft treten, in dem der Autor von den Inhalten Kenntnis hat und es ihm technisch möglich und zumutbar wäre, die Nutzung im Falle rechtswidriger Inhalte zu verhindern. Der Autor erklärt hiermit ausdrücklich, dass zum Zeitpunkt der Linksetzung keine illegalen Inhalte auf den zu verlinkenden Seiten erkennbar waren. Auf die aktuelle und zukünftige Gestaltung, die Inhalte oder die Urheberschaft der verlinkten/verknüpften Seiten hat der Autor keinerlei Einfluss. Deshalb distanziert er sich hiermit ausdrücklich von allen Inhalten aller verlinkten/verknüpften Seiten, die nach der Linksetzung verändert wurden. Diese Feststellung gilt für alle innerhalb des eigenen Internetangebotes gesetzten Links und Verweise sowie für Fremdeinträge in vom Autor eingerichteten Gästebüchern, Diskussionsforen, Linkverzeichnissen, Mailinglisten und in allen anderen Formen von Datenbanken, auf deren Inhalt externe Schreibzugriffe möglich sind. Für illegale, fehlerhafte oder unvollständige Inhalte und insbesondere für Schäden, die aus der Nutzung oder Nichtnutzung solcherart dargebotener Informationen entstehen, haftet allein der Anbieter der Seite, auf welche verwiesen wurde, nicht derjenige, der über Links auf die jeweilige Veröffentlichung lediglich verweist.

3. Urheber- und Kennzeichenrecht Der Autor ist bestrebt, in allen Publikationen die Urheberrechte der verwendeten Grafiken, Tondokumente, Videosequenzen und Texte zu beachten, von ihm selbst erstellte Grafiken, Tondokumente, Videosequenzen und Texte zu nutzen oder auf lizenzfreie Grafiken, Tondokumente, Videosequenzen und Texte zurückzugreifen. Alle innerhalb des Internetangebotes genannten und ggf. durch Dritte geschützten Marken- und Warenzeichen unterliegen uneingeschränkt den Bestimmungen des jeweils gültigen Kennzeichenrechts und den Besitzrechten der jeweiligen eingetragenen Eigentümer. Allein aufgrund der bloßen Nennung ist nicht der Schluss zu ziehen, dass Markenzeichen nicht durch Rechte Dritter geschützt sind! Das Copyright für veröffentlichte, vom Autor selbst erstellte Objekte bleibt allein beim Autor der Seiten. Eine Vervielfältigung oder Verwendung solcher Grafiken, Tondokumente, Videosequenzen und Texte in anderen elektronischen oder gedruckten Publikationen ist ohne ausdrückliche Zustimmung des Autors nicht gestattet.

4. Datenschutz Sofern innerhalb des Internetangebotes die Möglichkeit zur Eingabe persönlicher oder geschäftlicher Daten (Emailadressen, Namen, Anschriften) besteht, so erfolgt die Preisgabe dieser Daten seitens des Nutzers auf ausdrücklich freiwilliger Basis. Die Inanspruchnahme und Bezahlung aller angebotenen Dienste ist - soweit technisch möglich und zumutbar - auch ohne Angabe solcher Daten bzw. unter Angabe anonymisierter Daten oder eines Pseudonyms gestattet. Die Nutzung der im Rahmen des Impressums oder vergleichbarer Angaben veröffentlichten Kontaktdaten wie Postanschriften, Telefon- und Faxnummern sowie Emailadressen durch Dritte zur Übersendung von nicht ausdrücklich angeforderten Informationen ist nicht gestattet. Rechtliche Schritte gegen die Versender von sogenannten Spam-Mails bei Verstößen gegen dieses Verbot sind ausdrücklich vorbehalten.

Allgemeine Hinweise Der Schutz Ihrer persönlichen Daten ist uns sehr wichtig. Wir verarbeiten und speichern personenbezogenen Daten vertraulich und entsprechend der gesetzlichen Datenschutzvorschriften. Unsere Kontaktdaten entnehmen Sie bitte dem Impressum. Die Nutzung dieser Website ist im Allgemeinen ohne Angabe personenbezogener Daten möglich. Sie haben jederzeit das Recht unentgeltlich Auskunft über Herkunft, Empfänger und Zweck Ihrer gespeicherten personenbezogenen Daten zu erhalten sowie die Berichtigung, Sperrung oder Löschung dieser Daten zu verlangen. Eine bereits erteilte Einwilligung zur Datenverarbeitung kann jederzeit formlos widerrufen werden. Sie haben ferner das Recht, personenbezogenen Daten, die wir auf Grundlage Ihrer Einwilligung oder in Erfüllung eines Vertrags automatisiert verarbeiten und speichern, an sich oder – soweit technisch möglich – an einen Dritten aushändigen zu lassen. Im Falle datenschutzrechtlicher Verstöße steht Ihnen ein Beschwerderecht beim zuständigen Landesdatenschutzbeauftragten zu, dessen Kontaktdaten Sie unter entnehmen können.

Server-Logfiles Unser Provider erhebt und speichert im Rahmen der gesetzlichen Vorgaben automatisiert Informationen in sogenannten Server-Logfiles, die Ihr Browser automatisch an dessen Server übermittelt. Dies sind Browsertyp und Browserversion, verwendetes Betriebssystem, Referrer URL, Hostname des zugreifenden Rechners, Uhrzeit der Serveranfrage sowie die anonymisierte IP-Adresse. Diese Daten sind nicht bestimmten Personen zuordenbar. Eine Zusammenführung dieser Daten mit anderen Datenquellen wird nicht vorgenommen. Ebenso werden diese Daten ohne Ihre ausdrückliche Zustimmung nicht an Dritte weitergegeben. Wir behalten uns vor, diese Daten zu prüfen, sofern uns konkrete Anhaltspunkte für eine rechtswidrige Nutzung unserer Website bekannt werden. Entfällt der Speicherungszweck oder läuft eine gesetzlich vorgeschriebene Speicherfrist ab, werden diese Daten routinemäßig und entsprechend den gesetzlichen Vorschriften gelöscht. Rechtsgrundlage für die vorübergehende Speicherung der Daten ist Art. 6 Abs. 1 lit. f DSGVO.

Session Cookies Unsere Website verwendet zur nutzerfreundlichen und sicheren Darstellung von Inhalten sogenannte Session Cookies, kleine Textdateien, die auf Ihrem Device gespeichert und nach Ende Ihres Besuchs automatisch gelöscht werden. Sie können die Speicherung von Cookies durch eine entsprechende Browser-Einstellung verhindern. Bei der Deaktivierung von Cookies kann die Funktionalität dieser Website eingeschränkt sein. Rechtsgrundlage für die Nutzung von Session Cookies ist Art. 6 Abs. 1 lit. f DSGVO.

Widerspruch gegen Werbemails Der Nutzung von im Rahmen der Impressumspflicht veröffentlichten Kontaktdaten durch Dritte zur Übersendung von nicht angeforderter Werbung und Informationsmaterialien wird hiermit ausdrücklich widersprochen.

5. Rechtswirksamkeit dieses Haftungsausschlusses Dieser Haftungsausschluss ist als Teil des Internetangebotes zu betrachten, von dem aus auf diese Seite verwiesen wurde. Sofern Teile oder einzelne Formulierungen dieses Textes der geltenden Rechtslage nicht, nicht mehr oder nicht vollständig entsprechen sollten, bleiben die übrigen Teile des Dokumentes in ihrem Inhalt und ihrer Gültigkeit davon unberührt.

I agree